The real estate market is a fiercely competitive one. Realtors need to work extra hard to stay top-of-mind and capture the attention and trust of potential home buyers and sellers.
How do you make sure you’re standing out and connecting with the right audience? Let’s break down a range of social media marketing ideas you can start using today to strengthen your brand and generate more leads.
- Share local market updates
Home prices, trends, and other latest industry news are all great topics to cover. You can make it video-based or simply image-based using social media post templates.
Besides adding value, make sure the graphic design or video editing style is consistent with your branding, clean, and easy to understand at a glance.
- Shared educational content
Besides the latest updates, you can also tap evergreen topics like home buying tips, selling strategies, and must-knows for first-time buyers. Answer common questions about pre-approval, down payments, or home inspections.
Create a recurring hashtag like #RealEstateTips or #AskARealtor to build a recognizable content series. The goal is to position yourself as a helpful resource in your community.
- Consider doing virtual property tours
Everyone wants to save time. And in a sea of static listing photos, virtual tours help your content stand out. They give buyers a feel for the space, even before a showing, and can speed up or reinforce decision-making.
Add music, captions, or branding elements to really elevate the experience—your phone and a little editing can go a long way.
- Be creative when promoting open houses
Go beyond the bland “Open House this Sunday”. Give your social media announcements more TLC. Add countdown timers, behind-the-scenes sneak peaks, or even polls with questions like “Which kitchen style do you prefer?”.
It’s now easier than ever to create scroll-stopping graphics with real estate flyer templates you can use either for digital use or print materials.
- Feature local business and neighborhood highlights
Buying properties is no longer just a matter of shelter– real estates ought to sell a ‘lifestyle’. Showcase the surrounding parks, local cafes, schools, and neighborhoods that paint a full picture of what life could be like in a given community. Even better, collaborate with small businesses for cross-promotions or giveaways. It’s a win-win for visibility.
- Celebrate your milestones and successes online
It’s not just about the “Just Sold” post. It’s about sharing a story– it could be helping a first-time buyer find their dream home or a client moving across the country. Do what you can to humanize your brand and make your messaging more memorable.
- Showcase your team
Speaking of humanizing your brand—don’t forget to feature your team. Introduce agents, assistants, and staff through short bios or “day in the life” stories. Remember, people do business with people they like and trust. Showing the faces behind your business builds that much-needed warmth and connection.
- Post client testimonials
Nothing beats word-of-mouth marketing. Whether it’s a written or video-based testimonial from past clients or even a candid photo of a happy client at closing, these moments prove your track record and help you build trust.
- Maximize Instagram and Facebook Stories to stay top-of-mind
Stories require low effort yet could drive high engagement. Most importantly, it helps you stay visible and allows you to share quick updates, event reminders, or even personal stories.
- Leverage Reels and Tiktoks
Short-form video is now king. Some quick hits you can cover include topics like “3 Red Flags in a Home Listing”; “Before & After: Home Staging”; “What $500k Gets You in [City]”. As long as you add value, use trending audio, and keep captions tight, even simple videos can go viral these days.
- Create a branded content calendar
Consistency is one of the hallmarks of successful branding. Be consistent with the visuals and messaging. You can even make your content calendar more well thought-out by creating themes like Monday Motivation or Feature Friday. Stay creative and find more ways to make your content creation process quicker and more cohesive.
- Repurpose and cross-post your content
One piece of content can go a long way. If you’re filming a long-form YouTube video or hosting a live Q&A, repurpose clips into short Reels, Stories, or carousel posts.
Cross-posting also helps reach different audiences without creating new content from scratch every time.
- Run giveaways or contests
Even in real estate, contests are a fun way to boost engagement. There are lots of relevant prizes you can think of like a home decor basket or a gift card to a local restaurant. Ask participants to like, follow, and tag a friend to get a chance of winning a treat! It’s a great way to boost visibility and create buzz—especially during slower seasons.
- Track what’s working (and what’s not)
Every social media platform has analytics tools you can maximize to gain more insights into what’s working and what’s not. Monitor content performance and double down on the high-performing content formats. Monitor other engagement metrics such as likes, saves, DMs, and listing/website click throughs. In this ever-dynamic digital world, strategy shouldn’t be static, and you need to stay agile and responsive to evolve your strategy and keep your audience engaged.
You don’t need to have a giant social media profile to drive a good amount of leads. The social media game is now more merit-based than ever. As long as the platforms notice that people are engaging well with your content, they will view it as a valuable piece of content and will promote it to even more people. Exponential growth is easier than ever, and all you need is the right mix of content, creativity, and consistency.
